Building EventHQ: The Strategic Influence of Advisors

Jan 1, 2024

Starting a new business can be a daunting task, filled with uncertainties and challenges. In such times, having a knowledgeable and experienced advisor by your side can make all the difference.

We have always been the kind of people who roll up our sleeves when something needs to be done. There were times when we were looking into product, sales, legal, compliance, and marketing all at the same time! While we do not shy away from doing what is required for the company and team to progress, we also do not hesitate to acknowledge the fact that we are not experts in everything. 

For the same reason, we have brought in Senthil Kumar Iyyappan [aka SKI] and Deepa Sapatnekar as advisors for EventHQ. 

Role of cybersecurity in sales readiness

While we sell to the likes of the Fortune 500, we also wanted to be projected as an enterprise, although we just started up. Our knowledge and network helped us recognize delayed compliance as a blocker to faster GTM. SKI, who has witnessed the journey of Freshworks from SMB to IPO, is right now the Deputy CISO of Freshworks. His knowledge has helped us identify and implement compliance and security measures well before the product was shipped out, which gave the sales team leverage in prospect conversations.

Crafting the EventHQ Brand

On the brand positioning, we could not have asked for a better mentor and advisor than Deepa! Having been associated as a leader at LinkedIn and Bessemer previously, her expertise has helped us position the leadership team and EventHQ brand the right way at the right time. 

Her expertise came into play most significantly in our brand positioning strategy. In the world of event management technology, standing out is as much about unique offerings as it is about how a brand communicates its value. Deepa helped us navigate these waters. Her approach was not just about creating a brand presence; it was about crafting a narrative that resonates with our audience and positions EventHQ as a leader in the industry.

Most important of all, it is our responsibility to create a sense of accountability within the team to keep things moving. SKI and Deepa have instilled the same in us, helping us stay grounded and work towards the leaders we aspire to be.

It's hard to say enough good things about advisors in the fast-paced and often unpredictable world of startups. They fill in gaps in the company's knowledge and experience and help make important choices that will affect the future of the business. As EventHQ grows and faces new challenges, the guidance and input of our advisors will be very important in making sure we stay successful.